Jackie Wilson

The Who Who Song / Since You Should Me How To Be Happy

Coral : Q 72496 DJ

Listen Now


  • Artist: Jackie Wilson
  • A Side: The Who Who Song
  • B Side: Since You Should Me How To Be Happy
  • Label: Coral
  • Format: 45s



  • Vinyl Condition: M-
  • Label Condition: M-
  • Sleeve Condition: M-

Key: View



Jackie's follow up to his most famous recording "Higher & Higher" Jackie and team stick to the same inspiring recipe.

"Since You Should Me How To Be Happy" was another racing arrangement lead by jangling guitars, strong bassline pulses, horns, bongos, triumphant trumpets, that Jackie joyfully uses as steppingstones to keep reaching "Higher & Higher". Guided by Chicago's finest, lyrics provided by the "Higher And Higher" gang, Floyd Smith, Gary Jackson and Gerald Sims. Brilliantly produced by Carl Davis, Sonny Sanders and directed by Gerald Sims.

Just missing out on the Christmas festivities of 1967. Leaving it to be promoted by UK Decca, to hit the streets in the New Year of 1968. You would have bet every penny you had that "Since You Should Me How To Be Happy" would follow its predecessor up the charts and straight into the hearts of The MODS becoming an all-night club favourite with its percolating beats just perfect for The Twisted Wheelers; and it was for a while. That is until the MOD's penchant for playing B-sides introduced the 60's club-dancer with a new level of Soul-Power.

"The Who Who Song " would soon overtake the original a-side to become a timeless club-classic, that still today is a short-fused dancefloor incendiary bomb. Searing strings, clobbering piano notes, deadly precise percussion, drives the crowd into euphoric amphetamine fed acrobatics. With that incomparable Wilson-warbling skipping through the lyrics with astonishing consummate ease.

Both sides give it up "large", they both epitomize the green-shoots of Northern Soul. To own it as a perfect December 1967 Demo, is for the serious British Soul collector just a dream purchase.

Condition Report

An utterly flawless promo, as good as it gets condition.

A Side

  • Title: The Who Who Song

    B Side

  • Title: Since You Should Me How To Be Happy
  • Year: 15th. December 1967