Gino Washington

So In Love / Not Me

ATAC : studio acetate


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  • Artist: Gino Washington
  • A Side: So In Love
  • B Side: Not Me
  • Label: ATAC
  • Format: 45s



  • Vinyl Condition: E+
  • Label Condition: wol
  • Sleeve Condition: M-

Key: View



"More Is Less" on this occasion here is the original unissued "I'm So In Love" that Gino later revisited enlisting the Davis Sisters on Atac AT 2828 adding to the production but imho diluting its affect.

This is a raw, meaty studio cut, with no frills and all the better for it. Not as sweet as the Davis Sisters collaboration, in fact more soulful, edgy simplistically distilled with Gino going solo with the vocal and hitting it out the park as the finale is embellished with a rich horn solo break, that leaves you wanting more.

The labels hint with the 1. and 2. sides denoted, that Gino put his faith in the stunning mid-tempo stroller "Not Me", which did see release on Atac AT 2878 with "Hey I'm A Love Bandit " on the flip. "Not Me" was a composition Gino wrote himself and he certainly gives up a seriously pleading display for a sumptuous soul; swaddled in Mike Theodore strings and Dennis Coffey subtly "Not Me" is a heartrending Motor City experience of the highest order, but sadly never caught the attention of the Detroit public, today consider a Detroit rarity.

Gino decided "So In Love" was to be shelved, leaving an opportunity here today for an enterprising Northern Soul DJ with a desire to present exclusive recordings, to a surely appreciative British Northern Soul crowd. I'm not sure Gino's attempt to improve his composition with shrill girl choruses, zipping strings on this occasion actually improves the original, dulls the authenticity of the "street" version as Gino expresses his own lyric so very convincingly.

A brilliant tune begging for a Northern Soul hearing... or a collection with suitably amassed Detroit "impossibles" surrounding it.

Two great sides, possibly "one of a kind"

Condition Report

hand written labels "From Ron", acetate surface reveals only a few soft blemishes, as you can hear it plays stronng abd clean.

A Side

  • Title: So In Love

    B Side

  • Title: Not Me
  • Year: 1967 ?
  • City: Detroit, Mich